MAIZE Corn Husk Workwear
Maize is revolutionizing the textile industry with an innovative new biofibre made from leftover husks in corn production.
Maize turns this low-carbon cotton alternative into sustainable & durable workwear products.
The Challenge
How do we show that we can compete against established workwear brands that have a lot of brand loyalty?
The Solution
We created an identity that emphasizes the hardworking toughness of the product and shows that it is just as useful and cool to wear as the other brands, but on top of that, Maize is sustainable.
The Team
Lucy Benson - Illustration, animation, branding
Emma Heckman - UX/UI
Tiffany Zhong - Art direction, photography, branding
