FOX BIKES Illustrated Apparel
The Challenge
Fox Racing is looking for a way to provide something different from their usual simplistic apparel. They want something that represents their heritage, their customers, and their pride.
The Solution
This set of illustrations showcases the West Coast forest and shares the mountain biking experience in a fantastical and engaging way. Inspired by punk linocut tees and two colour comics, this series embodies the roots of urban mountain biking. Grungy, unkempt, not afraid to get dirty.
The Team
Lucy Benson - Illustration, branding
Chairman Ting - Mentor
